Why social personalization is broken and will never work properly.
IntentHQ have put out a slidedeck explaining why personalization based on what people actually do is worse than what people say they do. Er, no.
View ArticleSelf-Quantification: Implications for marketing & privacy | Michele Kiss blog...
Consider the potential for brands like Nike or Asics to deliver truly right-time marketing: “Congratulations on running 350 miles in the last quarter! Did you know that running shoes should be replaced...
View ArticleRecommendation Systems: what metrics should you track and how do you monitor...
Originally posted on Quora There are a number of things that affect the performance of recommendation systems, but the biggest question is what is the right metric to track and evaluate performance by?...
View ArticleGilt Launches Personalized Sales, Because Personalization Is Where It’s At |...
I fully advocate making a “For You” page a main destination page for your eCommerce site. Personalization seems to be the name of the game in e-commerce right now, and to that end, the luxury flash...
View ArticleThe eCommerce Personalisation Roadmap To Success
Awful title, I know. After reading James Gurd’s post on Econsultancy, I wanted to jot down my thoughts on how, ideally, I would integrate integrate personalisation technology into an ecommerce...
View ArticleReview: House of Fraser’s product recommendations
As House of Fraser have just relaunched their “touch-first” website, I thought I’d have a look and see how they are using personalisation and product recommendations to improve the customer experience...
View ArticleEcommerce technology is failing to meet merchant needs: report | Econsultancy
38% of companies note that the ability to personalise the shopping experience is a significant tech-related challenge for them. via Ecommerce technology is failing to meet merchant needs: report |...
View ArticleMaximise “exit-intent” popups with personalised recommendations
There’s a lot of talk online about exit-intention tools like Bounce Exchange and open-source alternatives. But the only “in the wild” examples I’ve seen are from non-retail websites. Here’s a mockup...
View ArticleCheckout page product recommendations done well.
Take a look at this screenshot from Donald Russell. This is a great example of checkout page recommendations done well. Great placement – above the fold, very visible, but doesn’t distract from the...
View ArticlePersonalization in music streaming
Complex machine learning algorithms and big data analytics can guess and learn users’ musical tastes – based on their previous listening preferences; age, gender and location; the playlists they...
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